LibGuides: Predictive Analytics: Background Information

Reference Databases

Credo Reference This link opens in a new window
- This link opens in a new window
Content: A reference database useful for accessing scholarly definitions, background and contextual information. Subjects covered include art, biography, business, economics, education, history, literature, music, psychology, religion, and science and technology.
Purpose: An excellent starting point for brainstorming a research topic and building out your initial search terms list.
Special Features: Mindmap; related articles; image search
Ebook Central This link opens in a new window
- This link opens in a new window
Content: Ebooks with coverage across all academic disciplines. The collection offers a critical mass of more than 150,000 foundational scholarly ebooks with balanced quantity and quality to improve teaching, learning and research workflow and outcomes.
Purpose: Provides access to multidisciplinary ebooks for download or to be read online.
Special Features: Browse by subject option; highlight and take notes in text.
Help using this database.
SAGE Knowledge This link opens in a new window
- This link opens in a new window
Content: Reference sources, primarily books but also videos and business cases.
Purpose: Use for finding reference sources like encyclopedias and handbooks that provide contextual or explanatory material.
Special Features: Includes Sage Navigator

Learn how to find background information in the Library. See the FAQ: How can I find general information about a topic?

Predictive Analytics Research Starter
Background information on predictive analytics.
Sheposh, R. (2020). Predictive analytics. Salem Press Encyclopedia of Science.

"Envisioning the Power of Data Analytics: The Data Imaginary" in The Data Gaze by David Beer
ISBN: 9781526436924
Publication Date: 2018
This text is about the powerful promises and visions that have led to the expansion of data analytics and data-led forms of social ordering.
"Predictive Analytics with Social Media Data" in The SAGE Handbook of Social Media Research Methods by Luke Sloan (Editor); Anabel Quan-Haase (Editor)
ISBN: 9781473916326
Publication Date: 2017
This handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo, and Instagram, as well as a series of critical chapters.
Predictive Analytics by Eric Siegel
ISBN: 9781119172536
Publication Date: 2016-03-11
An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day.