LibGuides: Predictive Analytics: Background Information

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Predictive Analytics Research Starter
Background information on predictive analytics.
Sheposh, R. (2020). Predictive analytics. Salem Press Encyclopedia of Science.

"Envisioning the Power of Data Analytics: The Data Imaginary" in The Data Gaze by David Beer
ISBN: 9781526436924
Publication Date: 2018
This text is about the powerful promises and visions that have led to the expansion of data analytics and data-led forms of social ordering.
"Predictive Analytics with Social Media Data" in The SAGE Handbook of Social Media Research Methods by Luke Sloan (Editor); Anabel Quan-Haase (Editor)
ISBN: 9781473916326
Publication Date: 2017
This handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo, and Instagram, as well as a series of critical chapters.
Predictive Analytics by Eric Siegel
ISBN: 9781119172536
Publication Date: 2016-03-11
An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day.