Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables.
he book is not about preaching semi-charitable behaviour or how to enhance the reputation of the corporation instead it is about surviving and thriving in a challenging and changing environment. A corporate audience familiar with strategy books will relate to this book, but will find it steers them towards radically new strategic thinking suitable for a turbulent period of transition.
This book explores existing teaching practices and suggests ways that business schools can: Encourage a greater understanding of different world views Introduce different perspectives such as the arts, philosophy and spirituality Encourage the practice of responsible and ethical leadership Nurture innovation and creativity.
From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition features a unique blend of core concepts and brief, international case studies.