LibGuides: General Business Research: Consumer & Market Research

Library Databases for Consumer & Market Research

ABI/INFORM Collection This link opens in a new window
On the Advanced Search screen, select Market Research under Document Type. Enter your industry keyword(s) in the top search boxes. On the results page, under Document Type, select Market Research again to refine results.
Business Source Complete This link opens in a new window
In Advanced Search, under Publication Types, select Market Research Report.
ReferenceUSA This link opens in a new window
U.S. Consumers/Lifestyle database contains over 200 million consumers. Use Quick Search when looking for demographic/recreational traits in particular geographic area. Use Custom Search to locate statistical information about potential markets, such as geography, home value, and lifestyle.
Statista This link opens in a new window
Provides comprehensive consumer market reports in 10 Fast Moving Consumer Goods (FMCG) verticals (49 market segments split into 70 sub-segments)

Selected Websites for Consumer & Market Research

Market & Consumer Demographics

American Customer Satisfaction Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.
Explore Census Data
A division of the US Census Bureau, this site provides datasets from censuses and surveys conducted by the Bureau.
American Time Use Survey
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Association for Consumer Research.
Organization of scholars whose mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. Full-text conference proceedings available.
Consumer Expenditure Survey
From the US Department of Labor, Bureau of Labor Statistics, provides data on expenditures, income, and demographic characteristics of consumers in the United States.
Market Analysis
From the US Small Business Administration guide to starting a business, this page describes how to present information on market analysis for a business plan.
Nielsen Reports
A market research firm who conducts large-scale opinion polls and targeted trends watch on consumers’ views and behaviors world-wide. Many reports are available with free registration.
Pew Research Center
A non-partisan research institute that conducts research and opinion polls on social science topics. Find data sets, research reports, visual data, and more.
Surveys of Consumers
Conducted by the University of Michigan with support from Thompson Reuters, most resources are available to download in tables, reports, charts and other data formats.
U.S. Statistical Abstract
Authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Understanding Your Market
Resources from the U. S. Small Business Administration on learning how to conduct market research for your business. Provides links to resources for country market research and other exporting information.