Marketing

Shows how to identify aspects of your business where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on the customer’s decision to buy.

Named one of Fortune Magazine's "5 Best Business Books" in 2015, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.

Collects and describes methods for employing communication throughout the creation of new products, services, messages or experiences.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits.

Clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers.

Outlines a comprehensive approach to leadership that works, one that recognizes the interactions between the leader, the task, and the followers.

From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition features a unique blend of core concepts and brief, international case studies.

Brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation.

Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottom line business goals.