LibGuides: Marketing: Videos

Video Resources

Academic Video Online: Premium (Alexander Street Press) This link opens in a new window
Content: The most comprehensive video database covering more than 67,000 titles on anthropology, business, counseling, film health, history, music, and more.
Purpose: Curated for the educational experience of all types of library patrons.
Films on Demand This link opens in a new window
Content: National University Library's collection of Films Media Group streaming videos.
Purpose: Access Films and videos from a wide range of academic disciplines
Special Features: Content ranges from major academic subjects to vocation and even life-skills categories
Help using this database.
IGI Global InfoSci Videos This link opens in a new window
Content: Educational videos on business, education, medical & healthcare, security & forensics, information science and technology, and other social sciences topics.
Purpose: Informs users of a range of social science topics through video lectures that are between 1-5 hours in length.

SAGE Research Methods Videos
Watch Methods come alive! Over 500 videos in this collection.

SAGE Video This link opens in a new window
Content: Pedagogical videos produced by leading academics, societies, and practitioners.
Purpose: Find videos on the social, behavioral, and health sciences.
Special Features: Videos include transcripts.

Selected Videos

Brand Management
Heidi Flynn Schultz discusses brand management. She reflects on how it has evolved over time.
Developing Consumer Goods
Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
Idea Generation
Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.
Impact of Social Media on Communication and Business
Presents a series of video lessons on the role of social media in today’s hyper-connected world with an emphasis on the impact of digital social networking on human cognition, the media industry, business, and marketing.
Localized Product
Professor Jagdish Sheth outlines the concept of a localized product. He explains that products can be localized by integrating local ingredients, packaging, branding, endorsements, and more.
Realizing the Power of Social Media in the 21st Century
A video lecture series that focuses on the technological landscape that links Obama, the Macbook President, to the Greek philosophers of ages past.
Strategic Marketing: Introduction
Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.
Yongwook Paik Defines Product Scope Strategy
Professor Yongwook Paik explains manufacturing cost management and product line strategies. He cites examples from the automotive industry as the basis for comparison and study.