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MGT-5002 V3

Week 6 Resources

Iacobucci, D. (2018). Marketing management (5th ed.). Mason, OH: Cengage Learning.

  • Read Chapter 11: Advertising Messages and Marketing Communication

  • Read Chapter 12: Integrated Marketing Communications and Media Choices

  • Read Chapter 13: Social Media

To access the Redshelf book, click on the book link located in the Getting Started module or the Bookshelf link on the top navigation bar of the course.