Iacobucci, D. (2018). Marketing management (5th ed.). Mason, OH: Cengage Learning.
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Read Chapter 11: Advertising Messages and Marketing Communication
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Read Chapter 12: Integrated Marketing Communications and Media Choices
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Read Chapter 13: Social Media
To access the Redshelf book, click on the book link located in the Getting Started module or the Bookshelf link on the top navigation bar of the course.
