Ensure that your customer relationships outlast coronavirusWaldron, T., & Wetherbe, J. (2020, April 1). Ensure that your customer relationships outlast coronavirus. Harvard Business Review
Reviewing this resource, you will be introduced to strategies that are part of what the authors call the HEART framework of sustained crisis communication. It provides guidelines on what to say — and what not to say — to consumers during sustained crises. It emphasizes making current and potential customers aware of your company’s plan for supporting them and providing new value that they might require.