Twitter, Presidential Debates and Attention EconomySantander, P., Elórtegui, C., & Buzzo, C. (2020). Twitter, presidential debates and attention economy: A symbiosis between television audience and social media users during campaign season. Communication & Society, 33(3), 51–65. https://doi.org/10.15581/003.33.3.51-65
This article discusses how traditional media and social media can influence a campaign.