ENT-5002: v3

Gould, M. (2019). Sustainable competitive advantage. Salem Press Encyclopedia.
This article reviews the concept of sustainable competitive advantage versus one-time market status.

Sigalas, C. (2015). Competitive advantage: The known unknown concept. Management Decision, 53(9), 2004-2016.
The challenges presented in defining competitive advantage and how each organization must define it.

Ungvarsky, J. (2020). Decision tree. Salem Press Encyclopedia.
This is a foundational primer on decision tree usage.

Cox, K. C., Lortie, J., & Stewart, S. A. (2017). When to pray to the angels for funding: The seasonality of angel investing in new ventures. Journal of Business Venturing Insights, 7, 68–76.
Finding an angel investor may often be a factor of timing. Understanding time when seeking financing is critical.

Cumming, D. J., Leboeuf, G., & Schwienbacher, A. (2020). Crowdfunding models: Keep‐it‐all vs. all‐or‐nothing. Financial Management (Wiley-Blackwell), 49(2), 331–360.
Crowdsourcing is a new funding option. The authors of this article provide an analysis of pros and cons.

Moraczewski, E. (2017, February). Evaluate your funding sources: depending on the stage and rate of growth of your small business, a variety of funding options may be available. Strategic Finance, 98(8), 23+.
This is an assessment of different funding options and the criteria for their selection.

Bernthal, J. B. (2018). The evolution of entrepreneurial finance: A new typology. Brigham Young University Law Review, 2018(4), 773–858.
This article provides a review of a number of different funding options and how the selection of some options can reduce legal protections.

Calic, G., & Shevchenko, A. (2020). How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures. Journal of Business Research, 115, 204–220.