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MKT-5021: Strategic Marketing Management

Week 1 Resources

Breakthrough marketing plans: How to stop wasting time and start driving growth
Calkins, T. (2012). Breakthrough marketing plans: How to stop wasting time and start driving growth (2nd ed.). Palgrave Macmillan.
Read Chapters 1 and 3.
How to Write a Memo in 7 Steps
O’Connell, B. (2018, December 10). How to write a memo in 7 steps . TheStreet.

Market-Based Management

Best, R. J. (2012). Market-based management (6th ed.). Pearson.

Read Chapter 3: Market Potential, Market Demand, and Market Share, and Chapter 14: Building a Marketing Plan.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

MKT-5021 Strategic Marketing Plan Framework Template
Northcentral University. (2020). MKT-5021 strategic marketing plan template [PowerPoint file]. Author.
Use this template to complete each weekly component of your strategic marketing plan.