LibGuides: ENT-5003 v3: Week 3 Resources

Week 3 Resources

Michael Thompson Discusses Getting Customers To Understand The Value Proposition
Prendismo, L. (2013, January 1). Michael Thompson Discusses Getting Customers To Understand The Value Proposition. In Films On Demand.
Business Valuation: Using Financial Analysis to Measure a Company’s Value, 3rd Edition
Business Valuation: Using Financial Analysis to Measure a Company’s Value, 3rd Edition. (2017). ProtoView.
Brief considerations on business valuation methods
julio César Riascos Hermoza, & Jesús Enrique Molina. (2017). Brief considerations on business valuation methods. Tendencias, 18(2), 168–182.
Using industry benchmarks to establish defendable business valuations
Karlsen, C. D. (2020). Using industry benchmarks to establish defendable business valuations. American Journal of Family Law, 34(2), 53–60.
Business-to-business e-negotiations and influence tactics
Singh, S. K., Marinova, D., & Singh, J. (2020). Business-to-business e-negotiations and influence tactics. Journal of Marketing, 84(2), 47–68.