ENT-5001 v4

Meagher, K. J., Wong, A., & Zauner, K. G. (2020, September). A competitive analysis of fail fast: Shakeout and uncertainty about consumer tastes. Journal of Economic Behavior and Organization, 177, 589–600.
This article presents an assessment using the fail fast business strategy.

Arora, A., Srivastava, A., & Bansal, S. (2020, May). Business competitive analysis using promoted post detection on social media. Journal of Retailing and Consumer Services, 54, 1-14.
Analyzing social media is critical for competitive analysis, which is an element of modern competitive analysis.

Withers, M. C., Ireland, R. D., Miller, D., Harrison, J. S., & Boss, D. S. (2018). Competitive landscape shifts: The influence of strategic entrepreneurship on shifts in market commonality. Academy of Management Review, 43(3), 349-370.
An alternative view of competitive analysis as a one-size-fits-all approach, which is not practical.

Boslaugh, S. (2019). Mathematics of market research. Salem Press Encyclopedia of Science.
According to Boslaugh (2019), “Market research is a field of study and practice focused on gathering information about markets and customers for the purpose of improving sales or other business outcomes.”