ENT-5001 v4

Pittz, T. G., Steiner, S. D., & Pennington, J. R. (2020). An ethical marketing approach to wicked problems: Macromarketing for the common good. Journal of Business Ethics, 164(2), 301–310.
Ethical marketing for framing societal change.

Ferdinand, N. (Academic). (2016). International marketing & the Notting Hill carnival [Streaming Video]. SAGE Publications, Ltd.
This 19-minute video provides a practical real-world example of ethical considerations and analysis that goes into marketing and planning.

Hagenbuch, D. J., & Mgrdichian, L. M. (2020). Mindful marketing: A strategy-based, branded approach for encouraging ethical marketing. Marketing Education Review, 30(1), 15–28.
The authors propose a mindful marketing approach in education and practice.