GBM-7003 v1

Czinkota, M., & Ronkainen I. (2014). Achieving “glocal” success. Marketing News, 48(4), 18–19.
Dr. Czinkota is considered one of the top scholars in international marketing over the last 30 years. In this short article, he and his co-author describe basic things a firm should adopt in order to be successful at localization.

Matusitz J. (2015). Bharti-Wal-Mart: A glocalization experience. Journal of Asian and African Studies, 50(1), 83-95.
This article discusses how Walmart localizes elements of its global strategy in India.

Crawford, A., Humphries, S. A., & Geddy, M. M. (2015). McDonald’s: A case Study in Glocalization. Journal of Global Business Issues, 9(1), 11–18.
This is a really interesting study on the global vs. local spectrum of McDonald’s strategy on elements such as menus, promotions, franchising structure, and employee selection/training. If you have ever been to one of McDonald’s foreign locations, you would have seen glocalization in action.