McDonald’s: A case Study in GlocalizationCrawford, A., Humphries, S. A., & Geddy, M. M. (2015). McDonald’s: A case Study in Glocalization. Journal of Global Business Issues, 9(1), 11–18.
This is a really interesting study on the global vs. local spectrum of McDonald’s strategy on elements such as menus, promotions, franchising structure, and employee selection/training. If you have ever been to one of McDonald’s foreign locations, you would have seen glocalization in action.