Northcentral University. (2020). MKT-7022 Week 4 assignment template [Word file]. Author. Use this template to complete this week’s assignment, part 1 of your signature assignment. You will then build upon this for Week 7.
Nelson-Field, K. (2020). The attention economy and how media works: Simple truths for marketers. Palgrave Macmillan. Read Chapter 5, The Attention Economy is Coming (Fast).