Nelson-Field, K. (2020). The attention economy and how media works: Simple truths for marketers. Palgrave Macmillan. Read Chapter 8, Who Should You Impress (and Where Are They Hiding)?
Northcentral University. (2020). MKT-7022 Week 4 assignment template [Word file]. Author. Use this template to complete this week’s assignment, part 2of your signature assignment.
