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BBA-3201: Research for Business Strategy
Week 7 Resources
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BBA-3201: Research for Business Strategy
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Week 7 Resources
Research design: Qualitative, quantitative & mixed methods approaches
Creswell, J. W. (2018). Research design: Qualitative, quantitative & mixed methods approaches. Thousand Oaks, CA: Sage.
Review Chapters 4, 8, 9, and 10.
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