Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI studyShane, S., Drover, W., Clingingsmith, D., & Cerf, M. (2020). Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study. Journal of Business Venturing, 35(4).
Investors want to see passion during the investment pitch. The key is to engage neural engagement on the part of the potential investor.