PM-4600

Larson, E. & Larson, R. (2006). It's not like selling pot and pans— or is it? A new way of selling project management to senior management. Paper presented at PMI® Global Congress 2006—Asia Pacific, Bangkok, Thailand. Newtown Square, PA: Project Management Institute.
Selling projects to senior management.

McNamara, F. L. (2012). Selling your project proposal: The art and science of persuasion. Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. Newtown Square, PA: Project Management Institute.
The art and the science of selling your project idea.

Amaechi, C. (2020). How storytelling can create productive and unified teams. TED@PMI.
Completion of a project and selling a project requires storytelling to create shared vision.