GBM-7004

Istrate, A. M. (2019). The impact of cultural intelligence (Cq) on global business. Romanian Economic and Business Review, 14(3), 44+.
In order to be successful, today’s business leaders need to possess, in addition to their other skills, cultural intelligence. The authors stated that it is an essential skill to achieve international business success.

Abubakari, Z., Wang,M., & Paa-Grant, R. (2018). Hofstede-GLOBE inspired cultural dimensions: A review and application in international business research and cross-cultural strategy. Information Management & Management Science, 83–88.
Differences in the cultural environments in the home and target countries impact MNEs in their choice of market entry strategies. The authors studied the application of the Hofstede-Globe cultural dimensions in international business research.

Dinu, A.-M. (2018). International market entry strategies. Academic Journal of Economic Studies, 4(2), 20+.
In this paper, the author reviewed the different entry modes a company can adopt to enter international markets. There are clearly costs and risks involved and benefits to be gained with each entry option.

Gerard, K. (2018). ASEAN as a “rules-based community”: Business as usual. Asian Studies Review, 42(2), 210–228.
The author researched if the ASEAN community, founded in 1967, is still committed to its commitment to rule of law.

De Jong, B., Worsley, A., Wei Chun Wang, Sarmugam, R., Quynh Pham, Februhartanty, J., Ridley, S., Wang, W. C., & Pham, Q. (2017). Personal values, marketing attitudes and nutrition trust are associated with patronage of convenience food outlets in the Asia-Pacific region: a cross-sectional study. Journal of Health, Population & Nutrition, 36, 1–8.
Based on the findings of their research, the authors suggested improvements be made to the quality of the foods available in convenience food outlets along with implementing stronger food marketing regulations and food education.

Moro, S., Pires, G., Rita, P., & Cortez, P. (2020). A cross-cultural case study of consumers’ communications about a new technological product. Journal of Business Research, 121, 438–447.
In this case-study, the authors looked at the influence of the local cultural dimension on 2017 new launch of the Samsung Galaxy S8/S8+ in three English-speaking countries: Australia, India, and South Africa.