GBM-7004

Czarnecka, B., & Schivinski, B. (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards and beliefs about advertising. Journal of Global Marketing, 32(4), 219–238.
This study found that consumers who most assimilate global consumer culture (GCC) tend to buy the most impulsively if they also exhibit positive attitudes towards advertising and also have positive beliefs about them.

Jiang, P., & Jones, D. B. (2014). An exploratory study of factors affecting consumer international online shopping behavior. International Journal of E-Business Research, 2, 45.
The authors discussed the factors which guide international online purchase. The study found that consumers who do purchase from international sites have knowledge of the target countries and are confident of these countries want to engage in global business.

Sharifonnasabi, Z., Bardhi, F., & Luedicke, M. K. (2017). Global consumer behavior: A synthesis and managerial implications of interpretivist studies. AMA Winter Educators’ Conference Proceedings, 28, I-18-I-19.
The authors looked at 30 years of research on how globalization impacted consumer behaviors. Their investigation showed there are 4 key domains that were most discussed across these studies.

Czarnecka, B., Schivinski, B., & Keles, S. (2020). How values of individualism and collectivism influence impulsive buying and money budgeting: The mediating role of acculturation to global consumer culture. Journal of Consumer Behaviour, 5, 505.
In this study, the authors shared that consumers who assimilate global consumer culture (GCC) tend to exhibit impulsive buying behavior and poor money budgeting.