LHE-7500

Breeze, B., Shaker, G. G., & Nathan, S. K. (2017). Understanding higher education fundraisers in the United States. International Journal of Nonprofit and Voluntary Sector Marketing, 4.
This article provides and overview of the history of fundraising in higher education as well as a survey-based study about fundraisers and professionalism.

Council for Advancement and Support of Education. (2019). Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States. Research Brief No. 4. Council for Advancement and Support of Education. Council for Advancement and Support of Education.
This research brief summarizes data from 2010-2018 regarding fundraising and charitable giving at 30 higher education institutions.

Jung, Y., & Lee, M.-Y. (2019). Exploring departmental-level fundraising: Relationship-based factors affecting giving intention in arts higher education. International Journal of Higher Education, 8(3), 235–246.
This is a research study on fundraising practice and relationships with stakeholders.

University of California, Berkeley. (2020). Light the Way. The Campaign for Berkeley.
This is an example of a long-term campaign, one of the largest ever launched by any U.S. higher education institution. This campaign offers an example of the kind of fundraising strategies you will be critiquing in this week’s assignment, though you can choose any institution of higher education in your assignment.