GBM-5002 v1

Strizhakova, Y., & Coulter, R. A. (2015). Drivers of local relative to global brand purchases: A contingency approach. Journal of International Marketing, 23(1), 1–22.
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Vardar, N. (2018, February 28). How a local brand can compete against international giants [Video]. In The Business & Management Collection, Henry Stewart Talks.
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Wu, J., Lao, K. F., Wan, F., & Li, J. (2019). Competing with multinational enterprises’ entry: Search strategy, environmental complexity, and survival of local firms. International Business Review.
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Yang, W., & Meyer, K. E. (2020). How do local and foreign firms compete? Competitive actions in an emerging economy. International Business Review, 29(3).
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