Li, T. (2020). A SWOT analysis of China’s air cargo sector in the context of COVID-19 pandemic. Journal of Air Transport Management, 88. This article provides an example of a completed SWOT analysis for air cargo as impacted by the COVID-19 pandemic.
HIDIROĞLU, D. (2019). An application of Swot Analysis as a strategic planning tool: A case of Cadbury, Inc. in confectionery industry. International Journal of Economic & Administrative Studies, 25, 153–164. This article provides an example of a completed SWOT analysis for a global organization.
Films Media Group. (2019). Swot analysis [Video]. Films on Demand. This video describes the SWOT tool and provides some examples of how it has been used.
Note: The resources below are optional readings for use in this course.
de los Santos, E., & Zanca, N. A. (2018). Transitioning to online: A SWOT analysis by first time online business faculty. E-Journal of Business Education and Scholarship Teaching, 3, 69. This article provides an example of a completed SWOT analysis.
