GBM-5003: Global Marketing Management

Onstein, A. T. C., Ektesaby, M., Rezaei, J., Tavasszy, L. A., & van Damme, D. A. (2020). Importance of factors driving firms’ decisions on spatial distribution structures. International Journal of Logistics: Research & Applications, 23(1), 24–43.
The design of a spatial distribution structure is of strategic importance for companies to meet required customer service levels and to keep logistics costs as low as possible. Spatial distribution structure decisions concern distribution channel layout – i.e., the spatial layout of the transport and storage system – as well as distribution center location(s).

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87–96.
Traditional sales channels are still highly relevant, while social media's importance as an actual sales channel is marginal. Findings revealed differences between countries with regards to penetration and dependency on OTAs between the different countries. Four distribution channel mix strategies are revealed: multichannel, electronic, real-time, and traditional distributors.