MKT-7024: Strategic Marketing Communication

Northcentral University Library. (2020). Evaluating information. Northcentral University.
This resource is important because it provides guidance to help you evaluate research for potential inclusion in your literature review.

Reindrawati, D. Y., Suriani, N. E., & Asmorowati, S. (2019). Exploring IMC (Integrated Marketing Communication) strategies in an Islamic tourist destination: The case of Sharia Beach, Santen Island, Banyuwangi. African Journal of Hospitality, Tourism and Leisure, GCBSS special edition.

Northcentral University Library. (2020). Finding similar resources. Northcentral University.
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Elrod, J. K., & Fortenberry Jr., J. L. (2020). Integrated marketing communications: A strategic priority in health and medicine. BMC Health Services Research, 20(Suppl 1), 1-5.

Tamulienė, V., Rašimaitė, A., & Tunčikienė, Z. (2020). Integrated marketing communications as a tool for building strong retail chain brand loyalty: Case of Lithuania. Innovative Marketing, 16(4), 37–47.

Kuang-Jung, C., Mei-Liang, C., Chu-Mei, L., & Chien-Jung, H. (2015). Integrated marketing communication, collaborative marketing, and global brand building in Taiwan. International Journal of Organizational Innovation, 7(4), 99–107.

Stancioiu, A.-F., Botos, A., Orzan, M., Pargaru, I., & Arsene, O. (2013). Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia. Theoretical & Applied Economics, 20(6), 7–34.

Northcentral University Library. (2020). Preparing to search. Northcentral University.
This resource is important because it provides tips on how to search for resources in NCU’s library.

Batchelor, B., & Formentin, M. (2008). Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign. Public Relations Review, 34(2), 156–160.

Percy, L. (2018). Strategic integrated marketing communications (3rd ed.). Routledge.
Read Chapter 3.

Hackett, J. (n.d.). The 7 essential rules of writing a good consultancy report [Web article]. Flying Solo.