Skip to Main Content
NU Library
LibGuides
Course Reading Lists
MKT-7024: Strategic Marketing Communication
Week 7 Resources
Search this Guide
Search
MKT-7024: Strategic Marketing Communication
Home
Week 1 Resources
Week 2 Resources
Week 3 Resources
Week 4 Resources
Week 5 Resources
Week 6 Resources
Week 7 Resources
Week 8 Resources
Optional Resources
Library Portal
This link opens in a new window
Week 7 Resources
Kaltura User Guide
National University (2023).
Kaltura User Guide.
Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.
Strategic Integrated Marketing Communications
Percy, L. (2018). Strategic integrated marketing communications (3rd ed.). Routledge.
Read Chapters 11, 12, and 13.
<<
Previous:
Week 6 Resources
Next:
Week 8 Resources >>
