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MKT-7024: Strategic Marketing Communication
Week 7 Resources
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MKT-7024: Strategic Marketing Communication
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Week 7 Resources
Kaltura User Guide
Northcentral University. (2019).
NU Kaltura Capture user guide.
This resource includes the instructions for recording and uploading videos into NCUOne using Kaltura Capture.
Strategic Integrated Marketing Communications
Percy, L. (2018). Strategic integrated marketing communications (3rd ed.). Routledge.
Read Chapters 11, 12, and 13.
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