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MKT-7025: Global Product Strategy

Week 2 Resources

Global Strategy

Peng, M. W. (2017). Global strategy (4th ed.). Cengage.

Read Chapter 3.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 2.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.