LibGuides: MKT-7025: Global Product Strategy: Week 4 Resources

Week 4 Resources

First Mover or Higher Quality? Optimal Product Strategy in Markets with Positive Feedbacks
Lamberson, P. J., & Page, S. E. (2018). First mover or higher quality? Optimal product strategy in markets with positive feedbacks. Journal of Economics & Management Strategy, 27(1), 40–52.

Peng, M. W. (2017). Global strategy (4th ed.). Cengage.

Read Chapter 2.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 5.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.