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Garrow, B. (2016). What Business Are You Really In? American Salesman, 61(1), 13–16.
Using a SWOT to better understand your business.

Ojala, M. (2017). Locating and creating SWOT analyses. Online Searcher, 1, 59.
How to search for SWOT information.

Tenney, D., & Marquis, J. (2017). SWOT as a Constructive Predictor for Business Success of SMEs: A Case Study. Proceedings for the Northeast Region Decision Sciences Institute (NEDSI), 1014–1023.
A review of how conducting a SWOT helps small businesses.

Harmon, A. (2020). SWOT analysis. Salem Press Encyclopedia.
SWOT analysis primer.

SCORE. (2017). 48 questions to ask in your SWOT analysis.
A list of questions to ask when conducting a SWOT.