Cowles, E., & Nelson, E. (2015). An introduction to survey research. Business Expert Press. Read Chapter 4, Factors to Consider When Thinking About Surveys, Chapter 5, Modes of Survey Delivery, and
Chapter 6, Writing Good Questions, with a particular emphasis on Chapter 6.
These chapters provide a specific focus on the surveys and whey they should be used as well as how to form survey questions.
Mertens, D. M., & Wilson, A. T. (2018). Program evaluation theory and practice, second edition: A comprehensive guide. Guildford Publications. Read Chapters 10, Data Collection Strategies and Indicators. This chapter provides an exploration of data collection as it relates to evaluation.
Kothari, C. R. (2004). Research methodology. [electronic resource] : Methods & techniques (2nd rev. ed.). New Age International (P) Ltd., Publishers. Read Chapter 5, Measurement and Scaling Techniques, and Chapter 6, Methods of Data Collection. These chapters provide a valuable reminder of the role of data collection, data types, and tools.