An Introduction to Survey Research by Ernest L. Cowles; Edward NelsonISBN: 9781606498194
Publication Date: 2015-01-30
Cowles, E., & Nelson, E. (2015). An introduction to survey research. Business Expert Press.
Read Chapter 4, Factors to Consider When Thinking About Surveys, Chapter 5, Modes of Survey Delivery, and
Chapter 6, Writing Good Questions, with a particular emphasis on Chapter 6.
These chapters provide a specific focus on the surveys and whey they should be used as well as how to form survey questions.