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BUS-7320 v4

Quantitative Research Design and Methodology

Week 6 Resources

Zikmund, W., Babin, B. J., Carr, J., & Griffin, M. (2013). Business research methods (9th ed.). Mason, OH: Cengage Learning.

Read Chapters 15, and Appendix 15A

Access your Redshelf book in the Getting Started module of your course or from the Bookshelf link in the top navigation bar of the course.