Sourcing Green Makes Green: Evidence from the Brics Wong, C. W. Y., Lai, K., Pang, Y., Lee, H. S. Y., & Cheng, T. C. E. (2020). Sourcing green makes green: Evidence from the BRICs. Industrial Marketing Management, 88, 426–436.
This paper addresses increasing environmental concerns. Many developing countries—especially Brazil, Russia, India, and China (the BRICs), which serve as the world’s major business-to-business (B2B) servicing hubs offering manufacturing and sourcing services—seek solutions to reduce damage caused to the environment. The authors draw on Systems Theory to investigate the manner in which sourcing options of input materials affect the environmental performance of servicing firms in the BRICs.