MBA-6010

New Product Development. (2016, January 1). (Video). SAGE Publications, Ltd. https://doi.org/10.4135/9781473988507
Ms. Spanjol presents a variety of issues surrounding the topic of new product development. Additionally, Jelena explains the differences in product development between small and large companies. Finally, an overview of her research and that of others in the field. (Runtime 19:54)

Satariano, A. (2015). Apple gets more bang for its R&D buck. Bloomberg Businessweek, (4453), 38–39.
Satariano presented research and development (R&D) spending among U.S. technology firms with a focus on Apple. Specifically, Apple Inc.’s promotion of innovation among suppliers, spending on marketing and advertising, and a comparison to R&D spending by the search engine firm Google Inc.

Vitton, J. J., Schultz, P. L., & Butz, N. T. (2014). Eastman Kodak: Facing disruptive technological change. Journal of Critical Incidents, 7, 83–86.
This article is a case study of a critical incident prepared with the intent as a basis for class discussion. Learners are directed to consider Kodak’s decisions and actions in response to the competitive context.

Capsim. (n.d.). Capstone Team Members Guide.
The Capstone Team Members Guide is a concise information manual about the structure of the simulation, how to participate, and knowing performance outcomes. As information, the manual explains the industry context, consumer demand, and the market structure. On how to participate, the manual mentions the three critical foci of successful performance. Performance outcomes are the reports the simulation provides each competitor about its decisions and competition as a whole.

Goel, S. (2016). Financial ratios (First edition.). Business Expert Press.
Owners/investors, management, and lenders require information to measure, compare, and evaluate an organization’s strength, operations, and sustainability. Financial ratios are this information. Each group has its own set of ratios. Each group must be able to converse with the other two groups. This text provides identification, description, formula, and explanation of financial ratios. This text is the learner’s first source on ratios.