MBA-5150 v4

Greene, J. (2021). Podcast. Salem Press Encyclopedia of Science.
This resource from the NU Library provides a background and description about podcast creation

Lee, C., Bang, H., & Shonk, D. J. (2021). Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions. International Journal of Sport Communication, 14(2), 280–297.
This study looked at consumers’ reactions to a professional sports team’s corporate social responsibility (CSR) activities. Based on the team’s corporate image and choice of communication vehicle, the authors found that the team’s corporate image had a positive influence on perceived motive and attitude towards the team due to their CSR activities. The choice of the communication vehicle did not play any significant role. The team’s positive corporate image and its CSR activities can influence the fan base.

Vance, B. E. (2021). Finding Their Voice: Student Podcasts on the East Asian Collection at Lawrence University's Wriston Galleries. History Teacher, 54(4), 671–707.
This article explores podcast creation as a college assignment.

Vătămănescu, E.-M., Dabija, D.-C., Gazzola, P., Cegarro-Navarro, J. G., & Buzzi, T. (2021). Before and after the outbreak of Covid-19: Linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products. Journal of Cleaner Production, 321. https://doi.org/10.1016/j.jclepro.2021.128945
The study found that the companies’ social and environmental sustainability practices are important to the consumers as are the attributes of the targeted products. This was found to be so even after the outbreak. The results indicate that sustainability favors positive consumer behavior towards the products.