Before and After the Outbreak of Covid-19: Linking Fashion Companies’ Corporate Social Responsibility Approach to Consumers’ Demand for Sustainable Products
Vătămănescu, E.-M., Dabija, D.-C., Gazzola, P., Cegarro-Navarro, J. G., & Buzzi, T. (2021). Before and after the outbreak of Covid-19: Linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products. Journal of Cleaner Production, 321. https://doi.org/10.1016/j.jclepro.2021.128945
The study found that the companies’ social and environmental sustainability practices are important to the consumers as are the attributes of the targeted products. This was found to be so even after the outbreak. The results indicate that sustainability favors positive consumer behavior towards the products.