MSOL-5106 v4: Understanding Data

Akter, S., Fosso Wamba, S., Barrett, M., & Biswas, K. (2019). How talent capability can shape service analytics capability in the big data environment? Journal of Strategic Marketing, 27(6), 521-539.
There is little information regarding data-driven service organizations and the responsibility of workers in enabling service analytics capability, as well as the impact on organizational performance. This study attempts to determine if there is a link between service analytics capability and organizational performance.

Akter, S., Bandara, R., Hani, U., Fosso Wamba, S., Foropon, C., & Papadopoulos, T. (2019). Analytics-based decision-making for service systems: A qualitative study and agenda for future research. International Journal of Information Management, 48, 85-95.
The study recommends six steps for decision-making in-service systems analytics. The study also provides suggestions for future research studies for industry practitioners working in system analytics.

Clack, L., & Woeppel, J. (2018). Data analytics drives strategic planning in healthcare. Journal of AHIMA, 89(6), 42-43.
The study explores the use of data analytics for strategic planning and decision-making. The topics in the study use data analytics to make strategic and practical decisions on how healthcare centers, in particular, can strengthen their capacity and function more efficiently.

De Jong, A., de Ruyter, K., Keeling, D. I., Polyakova, A., & Ringberg, T. (2021). Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda. Industrial Marketing Management, 93, 1-9.
This article explores the business-to-business issues, specifically service delivery, and how to strategically address these issues to close the gap between service marketing theory & practice.