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ENT-5120
Financial Management
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A Competitive Analysis of Business Valuation Services
Crain, M. A. (2010). A Competitive Analysis of Business Valuation Services.
Journal of Accountancy, 210
(5), 36–40.
A Taxonomy of Brand Valuation Practice: Methodologies and Purposes
Salinas, G., & Ambler, T. (2009). A taxonomy of brand valuation practice: Methodologies and purposes.
Journal of Brand Management, 17
(1), 39–61. https://doi.org/10.1057/bm.2009.14
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