Quantitative and Qualitative Research: Perceptual Foundations Barnham, C. (2015). Quantitative and Qualitative Research: Perceptual Foundations. International Journal of Market Research, 57(6), 837–854. https://doi.org/10.2501/IJMR-2015-070
This paper uncovers the influence of quantitative beliefs in forming our perceptions of the research process in general.