ENT-5140

Wienclaw, R. A. (2021). Marketing strategy. Salem Press Encyclopedia.
A foundational primer for understanding marketing strategy.

Nicholas, M. (2021). The 8 superpowers of successful entrepreneurs: From zero to hero: The business strategies adopted by global icons. Business Expert Press.
Read chapter 3- pp. 24-34). A review of positioning as a component of planning marketing for a business.

Mankins, M., & Gottfredson, M. (2022). Strategy-making in turbulent times. (cover story). Harvard Business Review, 100(5), 60–69.
Marketing in times of uncertainty and unpredictability is key to new venture success. 

Coggins, E. (2020). Next-gen sales & marketing: industry veterans and newcomers share 10 best practices for improving sales and marketing strategies in this post-pandemic, very virtual environment. (cover story). Electrical Wholesaling, 101(9), 14–18.
Shared from the perspective of this electric industry article provides great examples of marketing strategy in action.

Wedgewood, L. (2022). How’s your sales & marketing strategy progressing? NZ Business + Management, 36(4), 46.
A one-page article with great questions to consider as you develop your own marketing strategy and consider how to measure success as the business grows.