ENT-5140

Crelin, J. (2019). Target market. Salem Press Encyclopedia.
A primer for understanding the concept of a target market.

Gomez Albrecht, M., Green, M., & Hoffman, J. (2022). Principles of Marketing. Open Textbook Library. [eBook].
A comprehensive review of the process of market segmentation and associated targeting and positioning. (Read 5.1 – 5.7 pages 156-189)

Boundless.com. (2014). Boundless Marketing. Course Hero. [Website].
Identification of target markets can be challenging. This article provides an overview of the process of targeting.

Graham, C., & Kennedy, R. (2022). Quantifying the target market for advertisers. Journal of Consumer Behaviour, 21(1), 33–48. https://doi.org/10.1002/cb.1986
An assessment of how to value target marketing efforts.