BUS-7112 v1

David, F. R., David, F. R., & David, M. E. (2016). Benefits, characteristics, components, and examples of customer-oriented mission statements. International Journal of Business, Marketing, and Decision Sciences (IJBMDS), 9(1), 19.
This study explores the benefits, characteristics, and components of mission statements and their role in enhancing customer service. Mission statements are integral to organizational effectiveness and are present in various internal reports and external communication materials. The study emphasizes the importance of customer-oriented mission statements and offers guidance for crafting these documents, along with presenting ten exemplary statements.

Desmidt, S. (2016). The Relevance of Mission Statements: Analysing the antecedents of perceived message quality and its relationship to employee mission engagement. PUBLIC MANAGEMENT REVIEW, 18(6), 894–917. https://doi.org/10.1080/14719037.2015.1051573
This study examines the effects of goal ambiguity in public organizations and explores the role of mission statements as a communication tool to counterbalance this ambiguity. By analyzing employee perceptions within a Belgian public welfare organization, the study investigates the relationship between perceived message quality, employee motivation, and factors such as source credibility, content clarity, and receiver characteristics. Structural equation modeling is employed for data analysis.

Engel, M. L. (2018). Crafting the Ideal Mission Statement for Your Organization. Leader to Leader, 2018(87), 7. https://doi.org/10.1002/ltl.20336
Mary Legakis Engel is the founder and CEO of The Management Coach, a consultancy specializing in advising leaders and managers on effective management and business growth. With over 15 years of experience, she has been dedicated to empowering leaders, advancing women through the Global Women's Leadership Summit, and optimizing team performance through The Emerson SuiteAccents platform. Based in Oakville, Canada, Mary and her team serve clients worldwide.

Kirkpatrick, S. A. (2017). Toward a Grounded Theory: A Qualitative Study of Vision Statement Development. Journal of Management Policy & Practice, 18(1), 87–101.
Considerable research demonstrates the significant, positive impact of vision statements on organizational, team and individual performance. However, little research exists on developing effective vision statements. Moving toward a grounded theory of vision statement development, 30 interviews were conducted with organizational leaders to identify and describe the approaches they used to develop their vision statements. Five categories of approaches were identified as a typology: 1) Uncommunicated, 2) Unstated yet Implemented, 3) Formally Stated, 4) Refined and 5) Re-examined. Representative quotes from the leaders are presented to support and describe each category. Suggestions for future research, along with study limitations, are discussed.

Kirkpatrick, S. A. (2017). Understanding the Role of Vision, Mission, and Values in the HPT Model. Performance Improvement, 56(3), 6. https://doi.org/10.1002/pfi.21689
Shelley A. Kirkpatrick, founder of Visiontelligence LLC and Principal at The MITRE Corporation, explores the often overlooked or misunderstood aspect of vision, mission, and values within the Human Performance Technology (HPT) model. This article summarizes research on the positive impact of vision statements on organizational performance, reviews characteristics of effective vision statements, and presents findings from a descriptive study on vision statement development, communication, and implementation, providing implications for Performance Improvement practitioners in conducting organizational analyses and recommending effective vision statements.