Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-QuantificationZhao, Z., Haikel-Elsabeh, M., Baudier, P., Renard, D., & Brem, A. (2023). Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Transactions on Engineering Management, Engineering Management, IEEE Transactions on, IEEE Trans. Eng. Manage, 70(6), 2006–2016. https://doi.org/10.1109/TEM.2021.3067639
A review of some of the methods and potential methods for disruptive innovation to be effective.