A PESTLE analysis of international retailing in the East African Community.Nandonde, F. A. (2019). A PESTLE analysis of international retailing in the East African Community. Global Business & Organizational Excellence, 38(4), 54–61.
This article discusses the application of the PESTLE model—which examines various political, economic, social, technological, legal, and environmental issues—to investigate the barriers and opportunities in the sector highlights several obstacles to effective and efficient commerce.