LibGuides: MKT464: Module 2

Module 2 Required Resources

Advertising

Wiegold, M., & Arens, W. (2022). Advertising (4th Ed.). McGraw Hill LLC.

Read the following chapters:

The Weigold and Arens textbook can be accessed via the DART eBook link in the Getting Started module.

Introduction to Advertising: Understanding and Managing the Advertising Process
Mogaji, E. (2021). Introduction to advertising: Understanding and managing the advertising process. Routledge.
Read Chapter 6: Advertisements Shared Through Digital and Emerging Media

Digital Marketing vs. Traditional Marketing: What is Better for You in 2023?
Codedesign. (2023). Digital marketing vs traditional marketing: What is better for you in 2023. https://codedesign.org/digital-marketing-vs-traditional-marketing-what-is-better
Email Marketing: Still the Most Powerful Tool to Take Your Business to the Next Level
Lesonsky, R. (2020, October 26). Email marketing: Still the most powerful tool to take your business to the next level. Forbes. https://www.forbes.com/sites/allbusiness/2020/10/26/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level/?sh=72ddd34934bf
The 5 Types of Social Media and Pros & Cons of Each
Bump, P. (2020, December 7). The 5 types of social media and pros & cons of each. https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on