LibGuides: MKT653: Module 1

Module 1 Required Resources

Articles

Students should read all the articles posted as required. These recent articles give you a perspective on the ever-changing landscape of social media. They will also help you understand how to tackle the topics in this module and hands-on assignments.

Branding in the Age of Social Media
Holt, D. (2016). Branding in the Age of Social Media. Harvard Business Review, 94(3), 40-50.
Building your social media marketing strategy for 2022
Kenan, Jamia (2022). Building your social media marketing strategy for 2022.
How New-Age Social Media Marketing Is Changing and What You Need to Know
Irmas, Aaron (2021). How New-Age Social Media Marketing Is Changing and What You Need to Know.
Social Media Marketing Industry Report 2022
Social Media Marketing Industry Report 2022.
https://www.socialmediaexaminer.com/
How to Create a Successful Blog Strategy: A Step-by-Step Guide
Baker, Kristen (2021). How to Create a Successful Blog Strategy: A Step-by-Step Guide

Module 1 Optional Resources

LinkedIn Videos
These videos are presented as additional resources for you to get acquainted with social media in a much more robust way via added courses through LinkedIn Learning. You have access to LinkedIn Learning through your National University e-mail address.