LibGuides: MKT660: Module 3

Module 3 Required Resources

Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing Strategy (8th ed.). Cengage Learning US.

For the module, read the following Chapters 5, 6 & 7.

CPA the Product Life Cycle
KnowledgEquity. 25 July 2019. “CPA the Product Life Cycle.” YouTube, , www.youtube.com/watch?v=e-P1RMTOedE&ab_channel=KnowledgEquity-SupportforCPA
Price Elasticity of Demand Meaning, Types, and Factors That Impact It
Team, The Investopedia. “Price Elasticity of Demand Meaning, Types, and Factors That Impact It.” Investopedia, Investopedia, www.investopedia.com/terms/p/priceelasticity.asp. Accessed 8 Sept. 2023.
Best Global Brands - the 100 Most Valuable Global Brands
Interbrand. 2022. “Best Global Brands - the 100 Most Valuable Global Brands.” https://interbrand.com/best-brands/