Content Master: MBA515: Innovation and Marketing

Rodrigues. (2022). Product analytics for data-driven decisions: derive insights from web analytics data. [Video]. Addison-Wesley Professional.

White, J. & Bortoff, C. (2022, March 25). What Is A SWOT Analysis? Forbes Advisor.

SWOT Hub. (2023, April 24). Coca-Cola SWOT Analysis - SWOT Analysis of Coca-Cola [Video]. YouTube.

Gomez Albrecht, M., Green, M., & Hoffman, L. (2023). Principles of Marketing. Rice University.
Read Chapters: 2.2, 10.1, and 10.2

Tech in 5 Minutes. (2020, June 24). 7 Stages of Product Development Process [Video]. YouTube.

Sheikh, M. (2020, Feburary 14). What is an Infographic. Visme.
This infographic tutorial will help you with your assignment.

Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36–47. https://doi.org/10.1016/j.indmarman.2018.07.005

Shields, K. (2022). Leading Innovation. eCampus.
Read Chapter 8