Integrated Roadmaps for Strategic Management and Planning Vishnevskiy, Karasev, O., & Meissner, D. (2016). Integrated roadmaps for strategic management and planning. Technological Forecasting & Social Change, 110, 153–166. https://doi.org/10.1016/j.techfore.2015.10.020.
This article focuses on the company road map strategy by adding two key elements to customize the well-known strategy to their business needs.