Strategic risk management : new tools for competitive advantage in an uncertain age (Chapter 1)Godfrey, Lauria, E., Bugalia, J., & Narvaez, K. (2020). Strategic risk management : new tools for competitive advantage in an uncertain age (First edition.). Berrett-Koehler Publishers, Inc.
Chapter 1 of this book explores competitive advantage through a case study about the startup and rise of ESPN.