Your course textbook can be accessed via the DART eBook link in the Getting Started module.
Textbook: Marketing Research: An Applied Orientation
Malhotra, N. K. (2021). Marketing research: An applied orientation (7th ed.). Pearson.
Read the following chapters:
Chapter 1 Introduction to Marketing Research
Chapter 2 Defining the Marketing Research Problem and Developing an Approach
Chapter 3 Research Design
Chapter 4 Exploratory Research Design: Secondary and Syndicated Data
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